Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action. Creating high-quality content, such as blog posts, articles, and videos, can establish your brand as a thought leader in your industry and attract a targeted audience. By optimizing content for search engines, you can increase its visibility and attract organic traffic to your website. Promoting your content through various channels, such as social media and email marketing, can further expand your reach and generate leads.

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